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Shopping Bag

Let your Pride show with Bluebella

Bluebella celebrates and supports everyone who wants to feel beautiful in our lingerie, regardless of who they are or who they love. In honour of Pride 2022, we’ve created a bold collection of Bluebella favourites reinvented in bright, limited-edition colours.

After months of hard work, preparation and having to keep the contents of the campaign a secret, we are over the moon to finally be able to share the results with you – and they really are fierce.

We flew across the pond to LA to shoot the collection with the stunning Glamazons of RuPaul’s Drag Race Brooke Lynn Hytes and Vanessa Vanjie Mateo. No strangers to daring lingerie looks, they served us multi-coloured Eleganza Extravaganza as only the fiercest Drag Queens can.

On set, we’ve chatted to the Queens about their drag and we’ve asked them to spill some hot tea about the Drag Race world. Watch the videos to learn how the Queens came up with their drag names and hear some advice for aspiring racers.

We’re donating 10% of the profit from the sales of the collection to OutRight Action International, a human rights organisation supporting LGBTIQ+ people around the world.

Did you know that there still are at least 63 countries that criminalise same-sex relations between consenting adults? 11 of these have laws imposing the death penalty.

Founded in 1990, OutRight Action International has been working with LGBTIQ activists and organizations, diplomats and policymakers to tackle issues such as legal discrimination, safety and security of lesbian, gay, bisexual, transgender, intersex, and queer (LGBTIQ) people around the world. With staff in over 10 countries and headquarters in New York, OutRight builds the capacity of LGBTIQ movements, documents human rights violations, advocates for inclusion and equality, and holds leaders accountable for protecting the rights of LGBTIQ people everywhere.


“OutRight prioritizes collaborations with purpose-driven companies that are committed to authentically representing and serving the LGBTIQ community. Bluebella is one of those companies. In leveraging its platform, Bluebella elevates OutRight, the issues impacting LGBTIQ people globally, and why our work is so important. This partnership allows OutRight to reach stakeholders that we otherwise might not reach with a message of inclusion. Bluebella’s support of OutRight sends a powerful message to its stakeholders that LGBTIQ people have a right to live with dignity, and free from violence.”

Elise Colomer-Cheadle, Director of Development, OutRight Action International